Two South African wine brands – Nederburg (34) and Bruce Jack (36) – feature on the recently published list of World’s Most Admired Wine Brands of 2021, a ranking published annually by Drinks International.
The top 50 ranking is drawn up on the basis of the opinions of some of the world’s foremost wine experts, marketers, retailers, buyers, bar owners, Masters of wine, educators and writers. Consistency and quality are key elements taken into consideration.
Drinks International editor Martin Green said: “The Most Admired Wine Brands 2021 highlights the most iconic, exciting and innovative producers in the world.
“To win a place on this prestigious list is a tremendous achievement. There are thousands of wine brands vying for attention around the world, but just 50 elite icons made the cut.”
In 2020 the only two local brands to make the list were Bruce Jack wines and Kanonkop, the latter also singled out as the top brand for Africa and the Middle East – an honour which went to Chateau Musar of Lebanon this year.
It’s the fifth time Nederburg has featured, having been included in 2016, 2017, 2018 and 2019 in 49th, 36th, 41st and 47th spots. 2021 marks the Paarl company’s highest ranking at 34, something which managing director, Niël Groenewald was extremely pleased about.
“Such continued high-level affirmation for Nederburg is a huge boost as we build the brand’s global presence. We’ve already taken the brand to a new level and continue to do so, thanks to continued local and international demand for our wines.”