Having been around for decades, Nederburg is more rock solid than rock star … but it doesn’t mean that this Paarl-based wine label should be overlooked in favour of the newer/funkier/hipper/hotter producers.
Especially since its team have utilised lockdown and time away from international travel to refocus and think about the brand, giving it a subtle revamp and evolution.
The label is fresher, cleaner and clearer and the wines mirror that with more life and freshness.
“Nederburg is a well-loved brand and a household name in wine,” said marketing manager, Jackie Olivier. “We make sure to stay relevant and current with a rich and varied treasure trove of exciting offerings that invite you to explore across a range of style and price points.”
The idea is for wine enthusiasts to experience and explore flavours, to learn and expand their wine repertoire. To keep curiosity ignited, Nederburg is also scheduling a range of intriguing interactive events in the historic Manor House (now called The Manor) that’s been given a fabulous décor update. “As just one example, we’ll be holding a monthly summer garden party in collaboration with 4Roomed eKasi Culture from Khayelitsha,” Olivier said.
“Lastly, we’ve upgraded our www.nederburg.com website for a superior user experience. You can find out about our many Taste, Learn and Discover competitions, activations and brand home events via this platform.”