Malfy gin celebrates two things: La Dolce Vita – or the good life and its origins in the beautiful sun-dappled shores of the Amalfi coast in Italy.
The brand decided to embrace the Italian flair in everyday life by aligning itself to lux influencers Kefilwe Mabote, K Naomi and Tshego Manche, who portray an affluent lifestyle, full of aspirational food, travel and fashion.
“‘Made in Italy’ is a label that’s respected around the world,” said Malfy marketing manager, Grant Hendricks. “It’s known for quality, great craftsmanship and for luxury.
“Malfy is not only made in Italy, at our distillery in Moncalieri, just outside the city of Torino but every bottle proudly carries our GQDI stamp which stands for Gin di Qualità Distillato in Italia which simply means quality gin distilled in Italy. The brand also carries with it a piece of the sunny Amalfi Coast wherever it’s enjoyed, and now also in South Africa.”
The trio will highlight the spirit of the Amalfi Coast, sharing the three flavour variants in the range: blood orange, coastal lemon and pink grapefruit.