Scotland’s first single malt whisky, The Glenlivet, has undergone a visual makeover, a bit of a nip and tuck to modernise its look.
Whisky lovers need not fear that the changes are anything other than visual – the carefully crafted Scottish spirit remains as unsullied and elegant as ever. It’s why the hashtag
#newlooksameoriginaltaste was adopted to accompany the campaign exposing the packaging upgrade to its consuming public.
And it’s not just a matter of labels and packaging, the bottle itself has been upgraded. The most obvious departure has been in the case of the 12 year old single malt which used to be contained in a dark green bottle. That is no longer the case since the 12 is now in a clear bottle, as is the Founder’s Reserve, 15 year old and 18 year old.
With a history for innovation stretching all the way back to the 1700s, the times of illicit stills and smuggling through to its trendsetting role in going legal in the 1820s, The Glenlivet continues to forge a unique path. It remains the Scotch whisky which newcomers to the joys of single malts are keen to experience. And to loyal fans, it remains steadfast and true – even though it may look a little different